Tools of Destruction

Project Description

How a spark of love can eventually lead to the killing of innocent sharks.

An animation video made for a campaign against live shark finning. This is a freelance project done for CraveFx Studio.

 

Cast

Concept : OGILVY & MATHER SINGAPORE

3D animatino : Crave Fx

2D animation: Harry Zhuang, Henry Zhuang and Elena Yeo

Client: ACRES

Festivals:

Spikes Asia creative advertising festival – wins the Gold Spike award 2012 under the “Charity and Fundraising Category